Google Analytics / GTM on booking page

Meety allows you to connect your Google Analytics or Google Tag Manager pixel to the booking and confirmation pages. This enables you to measure how your customers behave on your booking page and track conversions for paid campaigns.

Setup

To connect GA/GTM pixel:

1. go to the Booking page section (in the left panel),
2. in the right panel find the "Marketing" section,
3. fill in the "Google Tag Manager ID" field.

That's it! After some time, you should see data in your Google Analytics.

Cookie Consent (GDPR Compliance)

Meety integrates with Cookiebot to ensure GDPR compliance for your analytics tracking. To properly handle cookie consent:

1. Add Cookiebot Template to GTM: In your Google Tag Manager container, add the Cookiebot template
2. Configure Domain Group ID: Use our Cookiebot domain group ID: 67e132bd-c3a6-4c95-b674-7cf4f3d7bc8c
3. Set up Consent Mode: The Cookiebot template will automatically handle Google's Consent Mode v2, ensuring your analytics tags only fire when users have given proper consent

This integration ensures that your Google Analytics tracking respects user privacy preferences and complies with GDPR requirements automatically.

Important: Not respecting user privacy settings and GDPR compliance can lead to account suspension or banning. Always ensure proper cookie consent is implemented.

Conversion tracking

When a booking is created, Meety sends an event to the dataLayer in the following format:

{
  "event": "purchase",
  "value": 100,
  "currency": "EUR", // Currency of the facility
  "transaction_id": "123456789" // Booking ID in Meety to prevent duplicate conversions
}